Every social media tool serves its own unique purpose. Twitter and Facebook are both great for conversations, making connections, and sharing content. One day, Google+ may also be that place, but for now, at least, it’s good for SEO. And LinkedIn does serve a useful purpose. I’m sure of it, even if I’m not quite sure what it is yet.
But while each of these can be important pieces of your online presence, none of them take the place of a good, clean author website. Jane Friedman has 3 Reasons Why a Facebook Page Can’t Replace an Author Website. (I might suggest the same reasons apply to a business website.) Reasons No. 1 & 2? Think control. Here’s a piece of Reason No. 3:
When people seek information, they often go to Google to search for it. People won’t be inclined to visit Facebook when they have a specific goal or information they’re seeking. Why? Because Facebook is a soft connection tool, for people to stay in touch in a very organic way. It’s not about structured information delivery, but conversation and social engagement.
A website, on the other hand, serves as a hub for all people who are interested in your work and are seeking more information or updates directly from you. It doesn’t matter if they heard about you online or offline, people are trained to use their mobiles, tablets, and desktops to search for more information, and your author website is a 24/7 resource waiting for them.